August 2016
Advising professional women: more than a niche market
Overview
Professional women, strengthened by rising education levels, unprecedented workforce participation and greater income and wealth, are increasingly assuming more powerful roles in personal and family financial decision-making. For financial advisers who acknowledge the influence of professional women and their growing levels of wealth, and are prepared to tailor their approach accordingly, this market presents significant untapped potential.
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Learning objectives
After reading this article you should be able to:
- Identify some of the typical advice issues and needs of professional women
- Describe specific characteristics of female clients that advisers should take into account
- Discuss the benefits and challenges to advisers in providing advice to professional women.
Knowledge areas and accreditation
Knowledge area: Financial Planning (75 minutes/1.25 points).
FPA CPD points 1.25 Dimension: Capability (FPA 008110).
AFA CPD points 1.25 (AFA 01022009).
CPA Australia CPD points 1.25 (CPA 000064).